With a beautiful aerodynamic torpedo shape, the flying fish produces an enormous amount of speed to break the water’s surface and with its large, wing-like pectoral fins helps get them airborne. Flying Fish are famous for leaping from the water to glide in the air using these long, winglike fins, to escape predators. Evolving from half-beak-like ancestors, they’ve evolved these traits and behaviors to help them survive in an ocean filled with predators looking to make them a meal.
Over 20 years ago we had a sales rep who made the analogy of owning a small business to being a flying fish. There are many larger businesses that are out there looking to gobble you up. His advice to three young business owners, be like a flying fish. Either adapt or perish. We have always tried to heed this advice and now more than ever with the Covid -19 virus we need to adapt to survive in the years to come.
We Are Evolving
Moving forward we are offering new ways to shop small and to buy local at Down Wind Sports. First off, we are very excited to offer online shopping for many of your favorite brands as well as our locally produced products! Be sure to head over to our online store to check it out!
We are also excited to announce we are offering free local home delivery! Whether it is bikes, kayaks or stand up boards we will deliver right to your door in the Marquette or Houghton areas.
As passionate outdoor people, our lives revolve around the quality of our natural world. The more driving the more harm we are causing to our planet. We feel this is the perfect time to invest in environmental projects like our NEW ebike delivery service program. Customers can choose to have their items purchased via, phone or email, delivered by our ebike delivery service. Currently this service will be for our Marquette and Houghton city customers. We have been tossing around the idea for years and now seems like the ideal time to launch. We all need gear. You order it and we will get it to you via our green team!
H. G. Wells said it best in this quote, “Adapt or perish, now as ever, is nature’s inexorable imperative.” “Is nature’s imperative” You must change. You must adapt in this new world. Change is happening so fast that those who hold back, even a little, will be left behind.
We are confident that we are heading into a new normal and that groups like the CDC have stated importance of recreation in the outdoors. Spending time outdoors offers a refuge of normality during these extraordinary times. Since 1976, Down Wind Sports has been providing quality clothing and equipment for Upper Peninsula residents to gear up for their outdoor adventures. Heading into the future we plan on sprouting new wings by adapting to these trying times and remaining Yopper Strong.